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| 19 February 2021 The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed to solve what VIZIO says is one of the biggest problems plaguing the over-the-top (OTT) and connected TV (CTV) marketplace. Universal Frequency Control is said to measure persistently the number of times an ad is exposed at the glass-level for each TV in a household across linear, CTV, video-on-demand (VOD) and OTT. With in-flight optimisation, brands can limit the number of times a VIZIO Ads media buy reaches a device per day, week or month. And, with control of an established ....
Beyond the beautiful look and feel of this timber interior cladding, studies have shown that using natural materials in classrooms, particularly wood, can reduce stress and heart rates in students. Wood’s calming effect helps students focus and relax, encouraging participation in classroom activities. By bringing the outside indoors, wooden spaces provide a biophilic experience for students – tapping into humankind’s innate biological connection with nature. The positive effects of timber on feelings of wellbeing are important for all of the users of the Technical University of Denmark building. As well as providing student spaces, this building is the primary workplace for administrative and management staff, and for these people, the human perception and the psychological aspects of interior wood use have a real-world every-day impact. Studies have found that wood’s air purifying, moisture balance, and hygrothermal capacity, along with its acoustic properties, a ....
| 19 February 2021 Just as it ratchets up the breath of its offer with a slew of strategic acquisitions, streamer Cinedigm has created two executive roles, SVP revenue and director of programming, to support its the growth of not only its core streaming offers but also and digital business. In this light, Daniel Schneider has been named senior vice president of revenue and Eric Rowe has been named director of programming. Schneider will manage various streaming and channel business lines throughout their lifecycle by increasing monetisation and using data analytics to make business decisions regarding resource allocation. Previously, he was VP of business development for the digital business at news network Cheddar, leading all distribution across the TV and digital landscape. Schneider scaled the company’s distribution from inception through its sale to comms firm Altice USA. ....
Enrique Urbizu s Libertad Heralds Movistar Plus First Movie/Series Hybrid John Hopewell, provided by FacebookTwitterEmail In a novel experiment for Spain, Telefonica unit Movistar Plus will release its big new banner series, Enrique Urbizu’s historical adventure “Libertad,” day-and-date on March 26 on both its pay-SVOD platform and in Spanish theaters. Theatrical distribution in Spain on “Libertad,” which is set in early 19th century Spain, in the wake of the French Revolution, will be handled by Adolfo Blanco’s A Contracorriente Films. More from Variety Beta Film has international distribution rights on the series, produced by Movistar Plus with Gonzalo Sálazar-Simpson’s LaZona, which also made Urbizu’s prior Movistar original series, “Gigantes.” ....
| 18 February 2021 In the latest part of its leisurely stroll to developing what it believes is the best television experience according to modern standards, German advertising video-on-demand (AVOD) provider rlaxx TV has extended the reach of its service to Apple TV and Panasonic and Grundig smart TVs. rlaxx says that its goal is to offer the best television experience according to modern standards and for that reason organises content in curated linear channels to save viewers lengthy search times. rlaxx TV programming draws on a global network of content partners which deliver bespoke content - which it calls premium niche from major studio productions to influencer channels - for viewers categories ranging from music, sports, kids, lifestyle, adventure to international feature films and there is the ability to access all content from an on-demand catalogue. ....