Come January 1 a familiar face will take on a whole new role in Pontotoc. Beth Luther Waldo has been hired as the Chamber of Commerce/Main Street Director to replace Ellen Russell who will officially retire December 31. âIâve always been familiar with the city and the county,â Waldo said. âFrom a young age my dad, the late Wendel Luther, would bring me to town with him. Because of him, I have a natural ability to want to help people.â An asset that Waldo believes she brings to the table is her miles on the road across America. âI like to travel and see the things that I like about a community and want to bring that here.â She has been to farmers markets in Chinatown in New York, Lancaster, Pennsylvania and even to Belize in South America.