increase font size Waterville ‘sign war’ generates buzz and new business after spreading What started as an amicable exchange of messages between State Farm insurance agent Michael Lee and Wendy's has spread mirth throughout the region. 4 of 4 The latest sign is seen Friday outside The Barber Parlor on College Avenue in Waterville. Scott Monroe/Morning Sentinel WATERVILLE — As a friendly “sign war” circulated among businesses throughout the city over the past two weeks, The Barber Parlor’s business took off right with it. “We had a bunch of new people walk in today and our social media has gone through the roof,” said Tanya Lennon, owner of the College Avenue business. “We were really busy before, but this has definitely added to it.”