Photo Credit: IANS IANSLive New Delhi, Feb 12 (IANS) A US aircraft manufacturer coined the term KISS -- Keep It Simple Stupid -- as it churned out bombers by the dozens at the height of the Second World War. An Indian company in the 1940s adopted the mantra and "concentrated on one simple diet of doing what they started with" by assembling Willys jeeps to grow into one of the countrys largest makers of SUVs, says a new book on the company and which is perhaps the first definite work on Indias automobile industry. To get full access of the story, click here to subscribe to IANS News Service