Welsh processors boost lamb shelf life The shelf life of Welsh lamb has increased by 10%, driving competitiveness of Welsh meat produce in the UK and overseas, according to Meat Promotion Wales. Work by the industry has seen the shelf life of PGI Welsh lamb increase to an average of 36.5 days in 2020–21, despite set-backs and disruption caused by the COVID-19 pandemic. The progress comes on top of a 16% improvement in 2019–20 – previously, shelf life figures ranged from about 21 to 28 days. Meat Promotion Wales attributed the improvements to better communication within the meat supply chain, facilitated by collaboration with processors in recent months to hold virtual workshops with farmers to discuss best practice.