Western Mass. expected to see busy summer for tourism, but picture more uncertain for Boston Posted May 10, 2021 The Cox family of Plymouth view artwork at Springfield's George Walter Vincent Smith Art Museum on May 5, 2021. From left are Rylee, 9, Bridget 6, mom Ashley and dad Cameron. (Don Treeger / The Republican) Facebook Share Yankee Candle Camping. There’s a sense of optimism in the tourism and hospitality industry in Western Massachusetts, said Mary Kay Wydra, president of the Greater Springfield Convention & Visitors Bureau. Especially after a particularly strong April school vacation week for local attractions. In a good year, tourism in the Pioneer Valley is almost a $1-billion industry.