When Amber Alerts are issued, there's certain criteria "I'm curious as to what is the criteria for Amber Alerts. I see stories of missing kids on the local news that we never receive Amber Alerts for, please explain." Author: Brittani Moncrease Updated: 6:14 PM CDT July 6, 2021 MEMPHIS, Tenn. — At Local 24 News, it always is our goal to get the answers you need and want to know. When a viewer had a question about why some missing child cases receive an Amber Alert and others don't, reporter Brittani Moncrease did some digging. Local 24 News would like to thank viewer Brenda Hampton for her question. She messaged us with the inquiry, "I'm curious as to what is the criteria for Amber Alerts. I see stories of missing kids on the local news that we never receive Amber Alerts for, please explain."