linkedin Over the years, we've seen brands celebrate International Women's Day in a variety of ways and this year is no exception. From women's day discounts to inspirational films, from celebrating exceptional female talent to launching new initiatives or donating to charities, there are plenty of ways that brands have chosen to get involved. Some efforts and messages have been, and will continue to be, better received better than others. So we posed the question below to professionals in our brand communication industry, and have republished their advice. How can brands best recognise International Women’s Day. What should or shouldn’t they do?