Apple seems to have kick-started development and implementation of the Ultra WideBand standard. Michael Simon/IDG Apple appears to have kick-started development and implementation of the Ultra WideBand standard first deployed in a mass market product in iPhone 11 — and now available in smartphones from Apple and other manufacturers. This technological deployment is beginning to transform into new business cases, so what do we have so far? In the heat of the sun Digitimes tells us interest in the standard is increasing fast. It also details some of the big names to have recently joined the UWB Alliance, a roster which does not at this point include Apple.