Sales of the commemorative Wheaties box will benefit the NAACP.
MINNEAPOLIS, Minnesota - Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April.
“While Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand for something extraordinary,” said Taylor Gessell, brand experience manager for Wheaties. “We are proud to honor this true champion and trailblazer with this special commemorative Wheaties box.”
Smith established himself as an elite track and field athlete at the 1968 games in Mexico City. At age 24, he won the 200-meter sprint, earning him a gold medal. He became the first man to break 20 seconds in the 200-meter, crossing the finish line triumphantly with his hands in the air. During this pivotal moment on a global stage, Smith made a bold and culture-defining gesture, raising his fist while on the podium in silent protest for racial justice, solidarity, and human rights.