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Shrinkflation reduces size of popular consumer products

More companies are looking to avoid raising prices to scare off consumers, so they are instead turning to “shrinkflation” — giving consumers less product for the same price or more.

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CSRWire - Nature Valley Launches First-Ever Store Drop-off Recyclable Snack Bar Wrapper

Nature Valley Launches First-Ever Store Drop-off Recyclable Snack Bar Wrapper
Nature Valley Launches First-Ever Store Drop-off Recyclable Snack Bar Wrapper
The brand that created the granola bar innovates again with new packaging technology to drive sustainability in the snack and CPG industry.
Published 02-16-21
Submitted by General Mills
MINNEAPOLIS, February 16, 2021 /CSRwire/ - Nature Valley is leading the charge to a more recyclable future and today, launches the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle with the brand’s iconic Crunchy granola bar. The newly packaged bars are on shelves this spring and bring Nature Valley closer to achieving its commitment to 100% recyclable packaging by 2025. By purposefully not patenting this wrapper, Nature Valley is welcoming other food brands to apply the technology to their product portfolios.

Minnesota , United-states , Minneapolis , Americans , Susie-newsham , Brian-higgins , Betty-crocker , El-paso , Mary-jane-melendez , Mills-corporate-communications , Action-program , Pillsbury

Wheaties salutes racial equity trailblazer and track legend Tommie Smith with limited edition box

Sales of the commemorative Wheaties box will benefit the NAACP.
MINNEAPOLIS, Minnesota - Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April.

“While Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand for something extraordinary,” said Taylor Gessell, brand experience manager for Wheaties. “We are proud to honor this true champion and trailblazer with this special commemorative Wheaties box.”

Smith established himself as an elite track and field athlete at the 1968 games in Mexico City. At age 24, he won the 200-meter sprint, earning him a gold medal. He became the first man to break 20 seconds in the 200-meter, crossing the finish line triumphantly with his hands in the air. During this pivotal moment on a global stage, Smith made a bold and culture-defining gesture, raising his fist while on the podium in silent protest for racial justice, solidarity, and human rights.

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Betty Crocker seasonal baking kits to surprise and delight bakers

Dunkaroos Frosting among the latest brand creations alongside kits featuring Hershey’s Kisses and Reese’s Pieces.

Minnesota , United-states , Minneapolis , Mollie-wulff , Amanda-burlison , Betty-crocker , El-paso , Instagram , Mills-corporate-communications , Pillsbury , Dunkaroos-frosting , Giant-cookie-kits

Nature Valley Collaborates with Daveed Diggs to Remake Im Gonna Be (500 Miles) to Celebrate Restoring Access to 10,000 Miles of National Park Trails

Nature Valley Collaborates with Daveed Diggs to Remake Im Gonna Be (500 Miles) to Celebrate Restoring Access to 10,000 Miles of National Park Trails
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CSRWire - Nature Valley Collaborates With Daveed Diggs to Remake "I'm Gonna Be (500 Miles)" to Celebrate Restoring Access to 10,000 Miles of National Park Trails

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Nature Valley Collaborates With Daveed Diggs to Remake “I'm Gonna Be (500 Miles)” to Celebrate Restoring Access to 10,000 Miles of National Park Trails
Nature Valley Collaborates With Daveed Diggs to Remake “I'm Gonna Be (500 Miles)” to Celebrate Restoring Access to 10,000 Miles of National Park Trails
Grammy and Tony Award winner Daveed Diggs performs the inspirational anthem, reminding people to get outdoors and enjoy nature
Published 01-06-21
Submitted by General Mills
MINNEAPOLIS, January 6, 2021 /CSRwire/ – Nature Valley and the National Park Foundation (NPF) announced today the completion of a three-year project to restore access to 10,000 miles of national park trails, which is equivalent to flying from New York City to Sydney. To celebrate the occasion, Nature Valley has remade the undeniably infectious 80’s hit song, “I’m Gonna Be (500 Miles)” by The Proclaimers and partnered with Grammy and Tony Award-winning music talent Daveed Diggs to perform the anthem.

Minnesota , United-states , Minneapolis , Americans , America , Daveed-diggs , Susie-newsham , Will-shafroth , Betty-crocker , El-paso , Kristin-atherton , Mills-corporate-communications