When Red M&Ms Went Missing for More Than a Decade : vimarsan

When Red M&Ms Went Missing for More Than a Decade


M&Ms, in all their varied colors, have been occupying shelves on candy displays for decades. Like most treats, the chocolate confections with a hard candy shell bring with them a sense of familiarity. Consumers know exactly what they’re getting—blue, brown, yellow, orange, green, and red pieces.
But there is a dark period in M&Ms history. One in which that color line-up was disrupted for more than a decade. From 1976 to 1987, there were no red M&Ms.
The candy, which was introduced by the Mars company in 1941, succumbed to a brief bout of hysteria in 1976, when federal regulations identified red food coloring, or Red Dye No. 2, as a possible health risk. The concern stemmed from a Soviet study that erroneously labeled the dye as being potentially carcinogenic. No solid evidence existed, but the Food and Drug Administration (FDA) banned the dye just in case.

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