From Wall Street to the White House, everyone is watching GameStop shares. What's happening: Stock in the left-for-dead video game retailer shot up an astonishing 135% to $347.51 on Wednesday, bringing gains since the start of January to 1,745%. In the battle between day traders coordinating on Reddit and legacy hedge funds betting GameStop shares will crash, the rag-tag internet crew is winning the day — at least for now. It's not just about GameStop anymore. Shares of AMC Entertainment, Nokia, Tootsie Roll Industries and the shell of a bankrupt Blockbuster also soared Wednesday as emboldened small investors looked further afield. Earlier this week, I wrote about how the spectacle has grabbed Wall Street's attention, forcing the old guard to reckon with how the democratization of investing through no-fee trading platforms like Robinhood is affecting market dynamics. There's plenty more to be said on that front. But for now, there's one big question: Just how does this episode end?