Change in Number of Firms by Firm Size Total Available Market According to Steve Daniel, President of Daniel Research Group, "COVID-19 has altered the structure of the US economy more than any other event since World War II." In this rapidly changing economic environment, business executives are struggling to make immediate critical decisions about asset allocation and investments, product and service development, as well as marketing tactics and strategies, that align with new market dynamics. This free report will provide them with a better understanding of their markets. At some point in the forecasting process for products and services marketed to companies, the size and growth of the Total Available Market (TAM) needs to be estimated. For most products and services, the user and/or buying decision maker is an employee within the business or business sub-unit.