Who Has Time For It? Commuting In The Age Of Attention Economy There are many things competing for a person's attention in this age â it's natural to want to outsource routine activities like commutes. Snapshot At a time when attention is shrinking and at a premium, routine activities like commuting are likely to be outsourced. In this context, an idea like MAAS or 'mobility as a service' might be the way forward for India and elsewhere. Have you ever wondered why cricket matches are getting shorter â from test matches to one-day matches to T20 and now T10? There are two possible reasons â either people can't stand so much cricket, or it's not cricket's fault. Perhaps, people can't stand anything for that long.