Why and How to use Baidu for Ecommerce Success in China March 9, 2021 at 8:50 AM EST By Marcus Pentzek, Searchmetrics Share on email While Western firms might see China as a source of competition, the flipside is that it also provides a huge ecommerce opportunity for U.S. retailers and brands. Analyzing the Scale and Breadth of the Opportunity The Chinese ecommerce market was forecast to hit $1.62 trillion by the end of 2020 — that’s over double the size of the U.S. And thanks to rapid urbanization and the rise of the middle class, there are now 900 million internet users in the country, representing a huge potential pool of ecommerce customers.