Why BuzzFeed and HuffPost’s decline wasn’t inevitable The problem facing digital journalism isn’t the editorial content – it’s the business model.
To write about journalism and the media industry is, all too often, to write about decline – and the past week has proved little different, as HuffPost announced first significant job cuts in its US newsroom, then the shuttering of its Canada site, and then huge cuts at its UK operation, including the loss of its entire news team, with editor-in-chief Jess Brammar among those at risk. The decision comes only months after HuffPost was “bought” by the rival new media start-up BuzzFeed, in a strange transaction that saw