Share Dubai-based Nigerian businessman, Philip Ikezahu has announced the launch of his dual business entities in Nigeria- Soso Music worldwide and SMW fashion line. Disclosing this with his team at their Lekki office recently in Lagos, Ikezahu, noted that while the Soso Music worldwide is focused on music recording, publishing, promotion and artiste management, the clothing line targeted creating and setting of fashion trends across Africa with youths being its major audience. Ikezahu, who is also a jewelry merchant in Dubai added that the aim of synergising both music and fashion is to creatively “create our own market in pop culture and harness it to its fullest. This is because there is a reason to invest in the fastest growing sector of economy in Africa.”