Why Is Everybody So Obsessed With Astrology Lately? Refinery29 26/02/2021 Elizabeth Gulino I don’t know when “What’s your sign?” replaced “What do you do?” as a conversation-starter for me, but I do know I’m not alone in my increasing interest in what the stars have to say about life on earth. We’ve been in the midst of an astrology boom for nearly a decade now, and there’s no end in sight. If anything, our collective fascination with astrology only seems to be picking up steam. By the end of 2020, searches for “astrology” and “birth chart” both hit a five-year high, according to Google Trends.