Informationweek Why Lego Went Cloud and Serverless to Handle Traffic Spikes Toy giant spoke at AWS re:Invent about its transformation to better scale its online resources to accommodate customer demand. Image: rosinka79 - stock.Adobe.com During his keynote at this month’s AWS re:Invent virtual conference, AWS CTO Werner Vogels introduced a number of organizations that detailed how they adapted to the pandemic and other market shifts by leveraging the cloud. That included toy giant The Lego Group’s move to serverless computing to support its online presence, particularly after customer demand outstripped its on-premise resources. Much like others in ecommerce, Lego sees extremely spikey traffic patterns, said Nicole Yip, engineering manager in direct shopper technology at The Lego Group. She discussed how the team behind Lego.com deals with sudden increases in demand for its services, usually tied to product launches and sales events that encourage throngs of customers to access the site at the same time. “Imagine trying to tackle all of that spikiness and year-on-year growth with an on-premise monolith tied to back-end systems with limited scale,” Yip said.