Brands, however, have become more conscious of their budgets. 19 Jan, 2021 - 04:57 PM IST | By Mansi Sharma NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top brands and marketers at Indiantelevision.com’ s ‘India Khush Hua’ virtual roundtable, hosted in partnership with Shemaroo Entertainment Ltd. Dabur India Ltd head of media Rajiv Dubey noted that media planning got slightly impacted because of the whole controversy, however, the spending sentiment is not really down.