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Television Adroom - Insights into Advertising on Television

About Webinar Indiantelevision.com initiative is to understand the marketers/advertisers & broadcasters viewpoint on the Power of the Television advertising medium & how brands/advertisers are using this medium to reach out effectively to their target audience. Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households ....

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TV advertising stares at a stressful quarter amid low market sentiment

Brands will not pull out but be very cautious about media spend.
06 May, 2021 - 08:30 AM IST | By indiantelevision.com Team
KOLKATA: Television advertising is expected to bounce back this year, courtesy a power-packed live sports line-up. While the January-March period has been exceptionally good for the industry, there has been a sudden reversal since then – IPL 2021 has been halted midway, partial lockdown has been imposed in several states, and the augury of a third wave of the Covid2019 pandemic have raised the question whether the year will pan out as initially forecast. It is for certain that this quarter will be under stress, experts said in a virtual roundtable organised by Indiantelevision.com. ....

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Wonder Women 100: Mindset needs to change first for more inclusion, diversity

Wonder Women 100: Mindset needs to change first for more inclusion, diversity
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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International Women's Day: 'Wonder Women 100' list to be unveiled today

The virtual event will begin at 4 pm with a panel discussion.
08 Mar, 2021 - 08:17 AM IST | By indiantelevision.com Team
NEW DELHI: Women have made tremendous strides over the years to achieve equal representation in the workplace. Many have broken the glass ceiling and risen to the top despite all odds. This International Women’s Day, Indiantelevision.com will recognise 100 such talented and outstanding women executives and professionals from the world of advertising, media and marketing with its major initiative- ‘Wonder Women 100’.
The powerful list which honors 100 top women achievers from the industry has been put together with the help of an esteemed advisory board comprising of senior professionals from the industry including Applause Entertainment CEO Sameer Nair, House of Cheer founder Raj Nayak, RED FM director Nisha Narayanan, Lodestar UM CEO Nandini Dias, Discovery Communications MD-South Asia Megha Tata, Social Access founder ....

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Why marketers are quite unfazed by lack of TV news TRPs

Brands, however, have become more conscious of their budgets.
19 Jan, 2021 - 04:57 PM IST | By Mansi Sharma
NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top brands and marketers at Indiantelevision.com’ s ‘India Khush Hua’ virtual roundtable, hosted in partnership with Shemaroo Entertainment Ltd.
Dabur India Ltd head of media Rajiv Dubey noted that media planning got slightly impacted because of the whole controversy, however, the spending sentiment is not really down. ....

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