Reseller News Join Reseller News Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.Sign up now Why Microsoft Azure wins with enterprise customers In the cloud wars, Microsoft often comes off as second best to Amazon Web Services. But when it comes to established enterprises, Azure wins more often than not. Here’s why Satya Nadella (Microsoft) Credit: Microsoft As the old IT truism goes, nobody ever got fired for buying IBM. Now, in the cloud era, many are starting to apply the same logic to another well-known vendor: Microsoft. For enterprises with extensive Microsoft footprints—spanning Office, Windows, Dynamics, Outlook, and other popular business applications—turning to Microsoft Azure services as part of a cloud strategy can certainly look like the path of least resistance.