Dive Brief: Interest in natural hues is on the rise with the shades red, green, purple and black trending, according to manufacturers GNT Group and DDW The Color House cited by Food Navigator and Food Ingredients First. In addition to applications such as energy drinks, icing and condiments, bakery is a category that has seen "significant experimentation with colors," Food Ingredients First reported. Similarly, plant-based products — particularly dairy alternatives — also are relying heavily on plant-based hues. Both ingredient companies have spent years developing color lines that feature natural shades. Now, with more people cooking at home and looking for healthy alternatives, natural color solutions are poised to gain further traction.