Share this article Share this article ResearchAndMarkets.com's offering. Visualization & 3D rendering software is a solution for processing 3D images, which are stored in systems to draw realistic lighting, colors, shadows, and textures. Many industries across the globe are using visualization and 3D rendering to save time, cost, and efforts of employees and organizations in creating complex 3D images. In addition, many construction companies and interior designers are adopting 3D rendering software to present a better design for buildings to their clients and customers, which creates a demand for this software. The software also helps companies to provide an enhanced overview of products and enables clients to provide real-time feedback on a product.