News by Rebekah Scanlan 25th Feb 2021 11:03 AM Woolworths shoppers will see an "exciting" change in one of the supermarket's aisles from today after a major rebrand to a popular category. The retailer is rebranding its feminine hygiene section to "period care" in a national effort to beat the stigma surrounding periods. The move comes after Woolworths said it had a responsibility to make the change to help tackle "embarrassment around periods". Woolworths managing director Natalie Davis said the supermarket was "excited" to roll out the change in all stores in Australia in the months ahead. The new signage is already visible across Woolworths digital platforms.