Reseller News Join Reseller News Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.Sign up now Xero eases ISVs’ path to market with new app store overhaul The new app store replaces the company's existing app marketplace. Steve Vamos (Xero) Credit: Supplied Independent software vendors (ISVs) that make and sell solutions for customers of cloud accounting vendor Xero are set to have an easier time beating a path to market thanks to a new app store that has been launched by the New Zealand headquartered company. The new app store replaces the company's existing app marketplace and is designed to make it easier for Xero’s customers — such as small businesses, accountants and bookkeepers — to discover and purchase apps to help run their business, while also helping Xero’s app partners grow on the platform.