Youâre New Here, Arenât You? Digital Theaterâs Unexpected Upside Companies and venues that put work online are finding big, new and younger audiences â but little revenue. Pittsburgh Public Theater has found an audience for streamed shows like âThe Gift of the Mad Guys,â an adaptation of O. Henryâs âThe Gift of the Magi.âCredit...via Pittsburgh Public Theater Five days after the coronavirus quieted performing arts venues, the Irish Repertory Theater found its voice. It was St. Patrickâs Day, after all â not an occasion to go unacknowledged, even during a pandemic. So the humble nonprofit started posting homespun videos of company members performing Irish-themed songs, poems and monologues on social media.