Youth marketing guru Gregg Witt on chatbots and other ways to reach Generation Z Chatbots are an increasingly popular method marketers are using to reach Generation Z, the first to have fully grown up in the digital age. With this generation being so comfortable connecting with the world on their mobile devices, they can establish and maintain relationships with brands exclusively through the device. But brands need to plan out a careful strategy for communication with this tech-savvy demographic, Gregg Witt explained. Mr. Witt is a renowned youth marketing strategist and generational expert, author and public speaker. He is the chief strategy officer at Engage Youth and oversees social media activation for leading companies such as Advocates for Youth, Autodesk Education, Awesomeness TV, Bravo Sports, The College Board, FunnyOrDie, Glaceau Vitamin Water, HBO, Nitro Circus, Nissan, Partnership for Drug-Free Kids, Qualcomm and Walt Disney World. He was named a “Top 5 Youth Marketer to Follow” by