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Youth marketing guru Gregg Witt on chatbots and other ways to reach Generation Z – Bankless Times

Youth marketing guru Gregg Witt on chatbots and other ways to reach Generation Z
Chatbots are an increasingly popular method marketers are using to reach Generation Z, the first to have fully grown up in the digital age. With this generation being so comfortable connecting with the world on their mobile devices, they can establish and maintain relationships with brands exclusively through the device.
But brands need to plan out a careful strategy for communication with this tech-savvy demographic, Gregg Witt explained. Mr. Witt is a renowned youth marketing strategist and generational expert, author and public speaker. He is the chief strategy officer at Engage Youth and oversees social media activation for leading companies such as Advocates for Youth, Autodesk Education, Awesomeness TV, Bravo Sports, The College Board, FunnyOrDie, Glaceau Vitamin Water, HBO, Nitro Circus, Nissan, Partnership for Drug-Free Kids, Qualcomm and Walt Disney World. He was named a “Top 5 Yout ....

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FCB and Drug Free Kids Canada helps parents talk about cannabis with their teens | Inspiration

Campaign Aims to Clear the Smoke Around Cannabis Convos
February 23, 2021
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Talking to teens can be a challenge. Factor in a worldwide pandemic that has seen cannabis use in Canada “almost doubled,” and that challenging conversation can seem impossible. That’s where FCB and Drug Free Kids Canada’s new campaign comes in. They have created a set of tools and tips to help start conversations around harms of problematic drug use.
As Sylvain Dufrense, vice president and creative head of FCB Montréal explains, “With everything we have been going through over the past year, we wanted to come at this campaign from a positive angle. Our goal was to remind parents that the Drug Free Kids Canada website (www.drugfreekidscanada.org) is the best place to find ways to start that awkward conversation with their teens about cannabis.” ....

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National Survey Shows Slight Increase in Teen Abuse of OTC Cough Medicine

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Survey results show rise in abuse rates among eighth graders
The results of the 2020 National Institute on Drug Abuse (NIDA) and University of Michigan s Monitoring the Future survey shows 3.7 percent of teens reported using over-the-counter (OTC) cough medicine containing dextromethorphan (DXM) to get high, an increase from 2.8 percent in 2019. While overall rates remain low, NIDA s survey release notes that use among eighth graders, has gradually increased over the past five years, from 1.6% in 2015 to 4.6% in 2020, its highest rate since 2006.
This year s survey results underscore the importance of industry s commitment to preventing teen OTC cough medicine abuse, said Scott Melville, President and CEO, Consumer Healthcare Products Association (CHPA). The ongoing COVID-19 pandemic is causing immense stress on families and teens. In this environment, we must remain vigilant and CHPA is committed to working with our national partners who are on the front l ....

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