Zwift has appointed YuChiang Cheng as chief product officer. Cheng will lead product design and UX, engineering, game design and art, product management, R&D, content programming, liveops, QA and community support. Prior to Zwift, Cheng built cross-functional teams to create products for name brands such as Topgolf, Virgin Games, World Poker Tour, Monopoly, Sky, USGA, PGA of America, and MGM-Mirage. Cheng co-founded the World Golf Tour, a virtual golf simulation game which grew to over 28 million players. “I’m thrilled to welcome YuChiang Cheng to Zwift,” said Zwift CEO and co-founder Eric Min. “This is a critically important hire for Zwift as we continue to invest in the very best people to develop our product experience and build out our teams.