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Stricter privacy laws will force publishes to do with lesser data about users: Adpushup

Stricter privacy laws will force publishers to do with lesser data about users: AdPushup
February 02, 2021
Representative image - istock.com/anyaberkut×
A top executive of AdPushup, a company involved in ad revenue optimisation has said that the implementation of stricter privacy laws will further force publishers to make do with lesser data about users.
Ankit Oberoi, CEO of AdPushup said next year will be crucial for publishers as Google plans to remove cookies in 2022. “This year is going to be the year of transparency and privacy where the supply path will become more open and clear to the whole ecosystem. He said going forward, there will be a supply path optimization, which will ensure that publishers receive a major part of the ad spend. ....

United States , Ankit Oberoi , California Consumer Privacy Act , ஒன்றுபட்டது மாநிலங்களில் , அங்கித் ஓபெறோய் , கலிஃபோர்னியா நுகர்வோர் ப்ரைவஸீ நாடகம் ,

CCPA Rejected As Basis for Limiting Discovery in Litigation

Wednesday, January 27, 2021
The California Consumer Privacy Act (the “CCPA”) went into effect on January 1, 2020. CPW has covered some of the privacy litigations involving the CCPA (and the first CCPA class action settlement). For those of you wondering whether the CCPA limited the scope of discovery in litigation, at least one federal court last year held it
does not.
Will Kaupelis v. Harbor Freight Tools USA, Inc., Case No. 19-01203 (C.D. Cal.)
As a reminder, the CCPA regulates any “business” that “does business in California,” even those without a physical presence in the state, and determines the means and purposes of the processing of “personal information” (“PI”). Aligning with the European Union’s General Data Privacy Regulation (“GDPR”), the CCPA defines “personal information” to include “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasona ....

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CCPA issues advisory on misleading COVID ads; how will brands be impacted?

CCPA issues advisory on misleading COVID ads; how will brands be impacted?
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The unsubstantiated claims that are punishable include 99.9% germ kill , immunity boosting , virus killing , and protects from COVID-19 .
The Central Consumer Protection Authority (CCPA) has issued an advisory to remind the advertisers that making unsubstantiated COVID-related claims in advertisements is a punishable offence.
The advisory pulls up the provisions of the Consumer Protection Act, which came into effect from July 24, 2020 to regulate matters related to the violation of consumer rights, unfair trade practices, and false or misleading advertisements.
The notice adds that since 2020, the consumers have been grappling with a global crisis situation due to the CQVID pandemic. In such uncertainties, they are looking for any means that assure immunity from the diseases. ....

Prabhakar Mundkur , Central Consumer Protection Authority , Consumer Protection Act , Virus Killing , 99 9 , Germ Killing , Immunity Boosting , ப்ர்யாப்‌ஹகர் மூந்த்கூர் , மைய நுகர்வோர் ப்ரொடெக்ஶந் அதிகாரம் , நுகர்வோர் ப்ரொடெக்ஶந் நாடகம் , வைரஸ் கிள்ளீங் , கிருமி கிள்ளீங் , நோய் எதிர்ப்பு சக்தி அதிகரிக்கும் ,

Ads claiming protection from COVID-19 to be penalised for misleading consumers

Ads claiming protection from COVID-19 to be penalised for misleading consumers
Advertising campaigns making claims of their products protecting consumers from COVID-19 without any scientific proof will be held responsible for misleading consumers
BusinessToday.In | January 22, 2021 | Updated 13:18 IST
Advertising campaigns making claims of their products protecting consumers from COVID-19 without any scientific proof will be held responsible for misleading consumers.
The Central Consumer Protection Authority (CCPA) said in an advisory, It appears that false claims are made to mislead the consumers for promotion of their products by taking advantage of the ongoing pandemic situation in the country,
The CCPA further said that resorting to misleading or false advertising is an unfair trade practice and liable for punishment ranging from imprisonment for up to two years to fine up to Rs 10 lakh. ....

Media Research , Central Consumer Protection Authority , Misleading Ads , Misleading Ads To Be Penalised , Tam Media Research , False Advertising , மீடியா ஆராய்ச்சி , மைய நுகர்வோர் ப்ரொடெக்ஶந் அதிகாரம் , டாம் மீடியா ஆராய்ச்சி ,

CCPA warns against Covid-related misleading ads, says companies liable for punishment

Making claims without scientific backing can invite imprisonment up to two years and fine up to Rs 10 lakh, the Authority warned ....

Bestmediainfo Bureau Mumbai , Bestmediainfo Bureau , Central Consumer Protection Authority , Mediainfo Bureau Mumbai , Covid Related Misleading Ads , மைய நுகர்வோர் ப்ரொடெக்ஶந் அதிகாரம் ,