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Top News In சந்தைப்படுத்தல் இல் இந்தியன் நிறுவனம் ஆஃப் மேலாண்மை Today - Breaking & Trending Today

Sephora to offer DTC hair care brand Vegamour in stores

Dive Brief:
Building out its DTC and clean beauty assortment, Sephora has partnered with Vegamour, a direct-to-consumer hair care brand, to feature the Vegamour Gro line on its website, the brand announced on Tuesday.
Designed to combat early signs of hair loss, the Vegamour Gro collection features a shampoo, conditioner, a scalp detoxifying serum, hair foam, dry shampoo, lash serum and brow serum, the company said.
Jennifer Lucchese, Sephora s vice president of hair care merchandising, said in a statement that the partnership with Vegamour is part of the beauty retailer s efforts to provide the very best in quality and product innovation, as well as supporting all hair care needs. ....

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Building anticipation: How to make engaging gameplay trailers

Trailers are an essential element in the modern game s marketing campaign. And a strong gameplay trailer can take a title from obscurity to the top of the pre-order list in a matter of days.
Conversely, a weak trailer can have a game struggling to leave an impression, let alone connect with its core audience.
At GI Live: Online, Gnet s director of brand management Niko DeMordaunt and group creative director Andy Mitchell shared practical advice on how studios and publishers can work with an agency to create the best gameplay trailers possible and elevate their marketing campaigns in the process. ....

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Three Reasons Bad Reviews Can Be Good For Business

Nobody wants bad reviews of their product or service, but it s possible to leverage negative reviews to increase sales. ....

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Pragya Bijalwan joins Crompton as CMO | Marketing

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Consumer electrical company Crompton Greaves Consumer Electricals has announced the appointment of Pragya Bijalwan as chief marketing officer.

Bijalwan moves from Castrol India where she was leading product innovations, brand campaigns and technology based innovative solutions.

She said, “I am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post – pandemic era, which is a challenging yet exciting time for the brand, our goal is to further strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.” ....

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5 Clever Marketing Strategies that Helped Nonprofits Flourish During the Pandemic

With in-person fundraising events a complete no-go, savvy marketing has become even more necessary. ....

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