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From McNuggets to Vuitton, K-pop's BTS notch up marketi

From McNuggets to Vuitton, K-pop s BTS notch up marketing deals
Reuters | Apr 24, 2021 12:24 AM EDT
Members of K-Pop band, BTS perform on ABC s Good Morning America show in Central Park in New York City, U.S., (Photo : REUTERS/Brendan McDermid/File Photo)
Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week.
After first agreeing with McDonald s to promote a new meal selling for just over $6, the six-strong boyband have also been named brand ambassadors for Louis Vuitton, the purveyor of handbags that sell for well above $1,000. ....

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DCX Newsbyte: Newegg Embraces Dogecoin, Moz Announces New Metrics Suite & More News

PHOTO:
Unsplash/Roman Kraft
Online tech-focused retailer Newegg got in on the Doge Day fun on Monday by announcing that it will now be accepting Dogecoin as an official payment method. Newegg has been eager to accept the shift to digital currency. In 2014, the company was the principal e-retailer to accept Bitcoin for payment of purchases made on Newegg. The organization is also allowing users to pay with Dogecoin while shopping on the website.
âThe excitement and momentum around cryptocurrency are undeniable, and the recent surge in Dogecoin value underscores the need to make it easier for customers to make purchases with this popular cryptocurrency,â said Andrew Choi, Sr. brand manager of Newegg. ....

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View: Marketing-advertising industry gearing up to address new breed of post pandemic buyers

Much has been said about digital adoption across age and income segments, the transition to WFH, decreased mobility, value-based purchasing, and the increased spotlight on self. ....

Consumer Behaviour , Conscious Consumption , Asia Pacific , Advertising Industry , நுகர்வோர் நடத்தை , உணர்வு நுகர்வு , ஆசியா பெஸிஃபிக் ,

Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet

April
23, 2021
4 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Opinions expressed by
Entrepreneur contributors are their own.
An interesting interview was carried out at Unegocios de la FEN U Chile together with Professor Rodrigo Maulén, a journalist from the Universidad del Desarrollo and teacher of the Social Media Marketing course, who made known what social media are, why they are so important,
how to sell through social networks and what strategies we must follow to be at the forefront of 2021.
During the conference, Rodrigo Maulén defined social media as “the sets of digital media that we have present today and that, finally, help us to make our digital ecosystem, when we talk about social media we refer to blogs, forums , social networks or our websites that help us to connect in the different lines with the audience ”, he co ....

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MKTG1275 Strategic Marketing: Success Factors for the La Mer Company

Question:
The assessment requires you to write a industry analysis. You are required to choose the industry in which your chosen firm operates. This assessment will help to inform your second assessment and enable you to determine your objectives and to formulate your marketing plan.
Answer:
Introduction
The overall market is highly characterised by the dramatic growth of new brands, new location for the markets and new sub classification all accelerated by global implementation of digital technologies. However, the foundation of success have changed for the leading brand organisation the challenge has turned in to one of the most influencing and innovative industry. In this context, marketing is most essential element that would help the company to promote and sale their products in the global market. Therefore, in order to establish successful strategy for marketing, it is necessary to understand the market in which the company is competing. Based on this the s ....

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