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Telstra treads fine line when sending - or suppressing - marketing messages


By
Ry Crozier
on Apr 21, 2021 6:50AM
But says tech deployed under T22 transformation is helping.
Telstra said it is treading a fine line in the kinds of digital marketing messages it sends and suppresses based on what it deduces about customers, particularly when it comes to guessing at what they might be able to afford.
Chief marketing officer Jeremy Nicholas told Salesforce Live A/NZ that the telco took into account a larger amount of data when marketing to its customers after system changes made in the T22 transformation.
Nicholas said the carrier’s use of Salesforce marketing cloud, in particular, enabled it to personalise in-store, agent and online experiences for customers to a much greater degree. ....

Jeremy Nicholas , Salesforce Live , ஜெர்மி நிக்கோலஸ் , விற்பனையாளர் வாழ ,

Despite Covid-19, Odisha sees huge jump in export turnover | Bhubaneswar News


Total value of minerals exported by the state till end of February is estimated at Rs 22,808 crore
BHUBANESWAR: Odisha has seen a big jump in export turnover in 2020-21 compared to the previous fiscal despite the adverse impact of Covid-19. Sources in the directorate of export promotion and marketing (DEPM) under the state MSME department said Odisha’s export turnover in the last fiscal is expected to cross Rs 74,000 crore, more than the Rs 51,742 crore it had generated in 2019-20.
“Odisha’s total merchandise export figure is estimated at Rs 65,717 crore by February 2021. If March figure are added (they are yet to come), it would be around Rs 69,000 crore. Besides, export of information technology (IT) products is expected to be around Rs 5,000 crore,” said a senior government official. ....

Prabodh Mohanty , Eastern Zone Mining Association , Eastern Zone Mining , Bhubaneswar News , Hubaneswar Latest News , Hubaneswar News Live , Hubaneswar News Today , Oday News Bhubaneswar , Export Turnover Bhubaneswar , பிரபோத் மொஹாண்தி , கிழக்கு ஸோந் சுரங்க சங்கம் , கிழக்கு ஸோந் சுரங்க , புவனேஸ்வர் செய்தி ,