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iTWire - AUSTRALIA IS WHY: Telstra reveals new brand campaign

iTWire
Tuesday, 13 July 2021 08:34
AUSTRALIA IS WHY: Telstra reveals new brand campaign
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Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.
Telstra CMO Jeremy Nicholas said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity.
Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructur ....

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Telstra launches new 'Australia Is Why' brand campaign via The Monkeys, part of Accenture

July 12 2021, 9:20 am | BY Ricki Green | 30 Comments
Telstra has today announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the important role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Says Jeremy Nicholas, CMO at Telstra: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep us all connected. ....

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Telstra reveals new brand campaign, Australia Is Why

Telstra reveals new brand campaign, Australia Is Why
July 12, 2021 10:11
Telstra today announced a campaign to introduce its new brand positioning, ‘Australia Is Why’.
The new campaign, created by long-term agency partner The Monkeys, part of Accenture Interactive, showcases the important role Telstra plays in supporting Australia and its diverse communities.
Jeremy Nicholas, chief marketing officer at Telstra said: “For over 100 years Telstra has been connecting Australians and we are deeply committed to the country’s progress and prosperity. Our new campaign has been created to express the vital and sometimes overlooked role Telstra plays in taking our nation forward; to articulate not just what we do, but why we do it. As the country’s biggest telco and a leader on climate action, a principal sponsor of sport and the arts and strong supporter of the communities we serve, we are committed to Australia and to building world-class infrastructure to keep ....

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This Week's Essential New Classical Albums (Beethoven piano concertos, Fauré songs, Farrenc symphonies)

This Week's Essential New Classical Albums (Beethoven piano concertos, Fauré songs, Farrenc symphonies)
gramophone.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gramophone.co.uk Daily Mail and Mail on Sunday newspapers.

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Letters: The Government's Covid restrictions are hopelessly out of date

2 July 2021 • 12:01am
Music and hospitality industry employees walk along a street in London during a Freedom to Dance march
Credit: Hasan Esen/Anadolu Agency via Getty Images
SIR – My wife, who like me is double-jabbed, went to watch our grandson swim. She was unknowingly in the proximity of someone who tested positive for Covid, and three days later she was told by the NHS to self-isolate.
We immediately took lateral flow tests, which were negative, and three days later did so again – also negative. Self-isolation for 10 days after exposure, under threat of a fine for non-compliance, was inappropriate.
The test-and-trace rules came into force almost a year ago, before the successful vaccine programme. They are out of date and restrict sensible adults who have their own best interests at heart in avoiding Covid. They must change. ....

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