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Nike's Kobe Bryant partnership comes to an end


Dive Brief:
In a blow to Nike s superstar lineup of brand ambassadors, Nike s partnership with basketball legend Kobe Bryant has ended, the athletics retailer confirmed to Retail Dive via email.
Kobe Bryant was an important part of Nike s deep connection to consumers. He pushed us and made everyone around him better, Nike said via email. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.
According to reporting by ESPN, Kobe Bryant s widow Vanessa Bryant elected not to renew the partnership in part because an extension offer Nike made was not in line with the lifetime partnerships offered to the likes of Michael Jordan and LeBron James. ....

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How investing in tech-savvy millennials can pay off


How investing in tech-savvy millennials can pay off
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How investing in tech-savvy millennials can pay off
Tech-savvy millennials have become the largest and most educated population in the world. As consumers, they are reshaping the way businesses create products and services. Money Mind reports.
(Photo: Unsplash/Helena Lopes)
19 Apr 2021 09:44AM)
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SINGAPORE: Over the past year, German audio firm Sennheiser has gone big on digital marketing.
Be it advertisements on social media or engaging influencers to talk about its gadgets, online campaigns have become a staple in reaching a key market - the millennials. ....

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Streamline and Optimize Online Business Listings with the Listings App by Marketing 360®


Streamline and Optimize Online Business Listings with the Listings App by Marketing 360®
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FORT COLLINS, Colo., April 19, 2021 /PRNewswire/  The Marketing 360® Listings app, used by small business owners, agencies, and larger enterprises, is a favorite tool within the platform for many reasons, one of the biggest being the ability to ensure that their business is correctly listed on the most popular local sites, directories, and apps for their industry.
Through the Marketing 360 Listings app, business owners are able to get listed on local sites, apps, and directories without ever having to leave the app. They can update all of their listings at once to ensure that the business information, hours of operation, contact info, and more are all accurate and up to date, saving hours of manual work. The Listings app can even help business owners manage multiple locations. ....

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