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4As calls out statutory body for 'highly prejudicial' clause in creative tender

4As calls out statutory body for highly prejudicial clause in creative tender
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13 April 2021
The Association of Accredited Advertising Agents Malaysia (4As) has called out the East Coast Economic Region Development Council (ECERDC) for an unethical demand to have automatic ownership and retention of agencies’ intellectual property. This comes as ECERDC issued a tender document which stated that copyright in all reports/documents, plans, designs drawings and works prepared by the agency participating in the pitch shall be the property of ECERDC and that ECERDC may use them in any manner ECERDC wishes. The tender document was for the appointment for a creative agency. ....

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McDonald's SG normalises 'Night-In', splits ad targeting Gen Z and Gen Y

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13 April 2021
McDonald’s Singapore has unveiled a new campaign named Night-In , which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their quiet time indoors, either alone or with their loved ones.
The ad is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials. The ad for Gen Z is titled #FOMO is out. #JOMO is in. Tonight. Are you in? McDonald s. One can only assume JOMO in this case refers to the Joy of missing out , which contrasts the term FOMO , or fear of missing out. Meanwhile, the shorter ad for Millennials is titled Work out, chill out, go all o ....

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Creation Investments invest $12 million debt capital in three Indian companies

Creation Investments invest $12 million debt capital in three Indian companies
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Creation Investments invest $12 million debt capital in three Indian companies
John Sarkar / TNN / Apr 12, 2021, 20:57 IST
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NEW DELHI: Creation Investments Capital Management LLC, a leading private capital investor in developing markets financial services, has provided $12 million in debt capital to three non-bank financial companies in India. Working in partnership with CredAvenue, a subsidiary of Vivriti Capital, Creation’s investment aims to help people and businesses in India with little access to financial services.
These investments are from the first tranche of a $100 million India-focused debt fund launched by Creation earlier this year. The fund is focusing exclusively on providing debt financing to non-bank financial companies serving the Indian population in areas such as microlending, affordable housing, vehicle loans, smal ....

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Just A Guy Windows game

Just A Guy is a colorful platform game with ragdoll characters. Players can explore different levels, jump, grab things, climb, drive vehicles (like car, boat, kart, plane, helicopter, and more !). Players can also personalize characters with a lot of. ....

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Учебный курс «Проектирование в среде AutoCAD Civil 3D»

Учебный курс «Проектирование в среде AutoCAD Civil 3D»
club.cnews.ru - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from club.cnews.ru Daily Mail and Mail on Sunday newspapers.

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