Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers
Rich 1st-party data can be leveraged for precision audiences and measurement
Source: progressivegrocer.com
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Top News In 84 51 Today - Breaking & Trending Today
Margaritas, flowers on to-do list for Mother's Day, Cinco de Mayo
Nearly two-thirds of Millennial Kroger shoppers tell 84.51° they plan to celebrate the Mexican holiday
Source: supermarketnews.com
5 customer trends, according to Kroger
Pre-cut veggies and smart shopping carts are high on the list, says grocer’s data arm 84.51°
Source: supermarketnews.com
Online shoppers go elsewhere when items out of stock
A report by 84.51° says nearly a quarter of shoppers will move their spending rather than wait
Source: supermarketnews.com
Are Retailers and CPGs Getting Research Sampling Wrong?
New study from 84.51° reveals data quality and accuracy issues among self-responding consumers
Source: progressivegrocer.com