Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers
Rich 1st-party data can be leveraged for precision audiences and measurement
Source: progressivegrocer.com
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Walmart Connect México Grows Retail Media Offering
Platform powered by Infillion technology
Source: progressivegrocer.com
Perspective - The year of the fast and furious in adtech
Global advertisers, especially technology brands, reduced spending amid global economic uncertainty.
Source: adnews.com.au
Gartner : Marketing Must Rightsize Its Investment in Marketing Operations
Only 28% of marketing organizations exhibit characteristics that correlate with improving operational performance. CMOs put enterprise growth at risk by investing in ineffective transformation... | February 8, 2023
Source: marketscreener.com