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Designers from Thisaway have received backlash over the new merchandise they have created ahead of the 2024 Paris Olympics , ditching the red, white and blue colours in favour of pink and purple.
Team GB athletes will wear the traditional Union Jack on their kit at this summer's Olympics - despite the row over the redesigned 'flag' used on selected merchandise.
Bath-based design and marketing agency Thisaway has faced a backlash for adding pink and purple to the flag on merchandise ahead of this summer's Paris Games.
Downing Street reiterated the Prime Minister's view that the UK's national flags are 'perfect as they are' after the controversy less than a fortnight ago over a redesigned St George's Cross on the England kit.
Critics have laid into Bath-based design and marketing firm Thisaway in a backlash over the new merchandise they have created ahead of the 2024 Paris Olympics.