Top 10 marketing moves from August - The Spirits Business
From charitable projects to fashion collaborations, spirits brands dialled up their innovation levels in August to grab consumers' attention.
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From charitable projects to fashion collaborations, spirits brands dialled up their innovation levels in August to grab consumers' attention.
Absolut Vodka has teamed up with British fashion designer Dr Samuel Ross to launch a limited-edition bottle for the Chinese market.
Absolut Vodka and leading British designer and artist Dr. Samuel Ross have unveiled a limited-edition bottle for the Chinese market in a collaboration to celebrate mixing cultures.
Cartier hosted its Style et Luxe lunch, La Double J collaborates with Leandra Medine Cohen, Samuel Ross creates a China-inspired Absolut Vodka bottle.
Ross will travel to China for a week-long pop-up commencing this week in K11 Shanghai.