Travel, Tourism & Hospitality Cebu Pacific accelerates digital transformation
April 2021 81 Cebu Pacific (CEB), the Philippines' largest national flag carrier, has reaffirmed its full commitment to speed up its digital transformation, in line with its staunch resolve to make travel more convenient and accessible amidst the Covdi-19 pandemic. CEB has taken great strides in continuously improving overall customer experience by enhancing its online booking, check-in, manage booking, as well as CEB’s virtual assistant named ‘Charlie the chatbot’. The carrier has begun ramping-up its customer-first initiatives through digital innovation in 2017—making C...