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Demandbase Buys InsideView and DemandMatrix May 6 2021 US-based go-to-market specialist Demandbase has made two acquisitions: sales and marketing intelligence firm InsideView, and technographic data and intelligence provider DemandMatrix. Terms of the deals were not disclosed. From its HQ in San Francisco, InsideView gathers real-time social media and business sales intelligence, with a platform containing tens of millions of validated contact and company profiles. DemandMatrix is headquartered in Cupertino, California and uses artificial intelligence to uncover intent data, helping B2B marke...

Demandbase has signed an agreement to acquire InsideView and DemandMatrix and launched the Demandbase Data Cloud and Sales Intelligence Cloud.

Demandbase, the B2B go-to-market leader, today announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence.