£4.6m worth of funding to boost digital enterprise
Firms encouraged to exploit technology to improve productivity, performance and competitiveness
Source: thebusinessdesk.com
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M&S reveals new SUPER loyalty card (but it costs £120 a year)
M&S said the trial is being rolled out for existing Sparks customers and it will await the outcome before making a fullscale launch.
Source: dailymail.co.uk
Driving brand loyalty: how the automotive industry can retain customers, opinion
Customer loyalty is essential to car manufacturers. But does brand loyalty matter to car buyers? And what can car brands do to drive stronger loyalty?
Source: am-online.com
Loyalty program reboots risk ire
As food inflation has soared, restaurants and other businesses have found customers leaning into their loyalty programs, consumers vigilantly doing the math: How many more orders before I get a freebie? Are there double points on certain days, an extra treat on my birthday?
Source: arkansasonline.com
Customers chafe as rewards programs are pared back
"What idiot do you think I am, Dunkin'? I did that math."
Source: boston.com