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Consent-driven marketing with first-party data

Using third-party data leads to lack of consumer trust as scandals leave people wary about privacy and legislation bites ....

CMO's top 8 martech stories for the week - 7 July 2022

All the latest martech and tech news from Veritonic, Tableau, InMobi, LeadSquared, Qualtrics, ServiceNow, Acquia, Dashbot and Audience Precision. ....

New South Wales , Karen Nelson , Prashant Singh , Scott Simonelli , Kunal Nagpal , Nilesh Patel , Haydon Bray , Andrew Hong , Matt Schvimmer , Daniel Hanks , Janessa Worrell , Lerer Hippeau , Sudhakar Gorti , Jeremy Cath , Inmobi Exchange , Tableau Exchange , Lavrock Ventures , Progress Ventures , Newark Venture , Lavrock Venture Daniel Hanks , Data Stories , Tableau Cloud , Quick Search , Tableau Desktop , Indian Based Saas , Westbridge Capital ,

Acquia Named a Leader in the 2022 Gartner Magic Quadrant for Digital Experience Platforms

For the third consecutive year, Acquia recognized for completeness of vision and ability to execute for DXP ....

United States , Dries Buytaert , Gartner Inc , Acquia Dx Alliance , Magic Quadrant , Digital Experience Platforms , Acquia Open , Product Information Management , Gartner Magic Quadrant , Digital Experience Platformsresearch , Acquia Digital Experience Platform , Open Source , Service Companies , Widen Enterprises ,

UK councils failing to adopt open standards

Local authorities public sector face increased demands for digital and funding cuts but not adopting open source ....

United Kingdom , Tom Bianchi , Open Source , Open Standards ,

The Six Laws of Experience Management -- Campus Technology

While Experience Management (XM) is becoming an increasingly common discipline within large organizations, their XM efforts won’t be sustainable over the long term unless they fundamentally transform how they operate. To make sure that all these changes are successfully taking root across the business, organizations need to understand and account for the realities of how human beings and organizations behave. We’ve captured these underlying realities in “The Six Laws of Experience Management". ....

Six Laws , Experience Management , Privacy Policy , Student Expectations , Student Experience ,