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Gartner's latest digital experience platform report highlights leaders and challenges in software market - Vimarsana News

Gartner's latest digital experience platform report highlights leaders and challenges in software market

Gartner's latest digital experience platform report highlights leaders and challenges in software market Five software vendors sit in the research firm's latest Magic Quadrant for DXP platforms but a call for more modular, integrated and best-of-breed approaches dominates report The research firm’s latest Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the top quadrant for both leadership and completeness of vision: Adobe, Acquia, Episerver (now Optimizely), Sitecore and Liferay. Core capabilities each vendor had to adhere to in order to be featured include conte...

Source: cmo.com.au
CMO's top 8 martech stories for the week - 28 January 2021 - Vimarsana News

CMO's top 8 martech stories for the week - 28 January 2021

CMO's top 8 martech stories for the week - 28 January 2021 All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore. Litmus releases suite of updates Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs. Litmus Extension support for Pardot is aimed at further streamli...

Source: cmo.com.au