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CMO's top 8 martech stories for the week - 28 January 2021 - Vimarsana News

CMO's top 8 martech stories for the week - 28 January 2021

CMO's top 8 martech stories for the week - 28 January 2021 All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore. Litmus releases suite of updates Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snippets and support for animated GIFs. Litmus Extension support for Pardot is aimed at further streamli...

Source: cmo.com.au
Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising - Vimarsana News

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Posted January 21st, 2021 for Acquia Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution BOSTON, January 21, 2021— Today at NRF2021, Acquia announced Acquia Digital Commerce , a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences...