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AdTheorent utilizes precise location data for visitation modeling, location-based targeting, and deterministic measurement NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. ,...
LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead.
The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.
Reaching podcast listeners based on granular consumer behaviour.
Independent podcast company Acast is teaming up with Proximic by Comscore – a leading provider of audience and content targeting solutions for media