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AI And Personalization In The Age Of Automation

71% of consumers expect personalized experiences from the customers they interact with, and 76% of consumers get frustrated when that personalization doesn’t occur. ....

Daniel Nieh , Customer Service , Artificial Intelligence , Auto Industry , Enhanced Customer Experience , Digital Age , Predictive Analytics , Predictive Personalization , Ai Algorithms , Hyper Personalization ,

The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower. ....

Juanjo Rodriguez , Hotels Network , Predictive Audiences , Return On Advertising Spend , Cost Per Acquisition , Predictive Personalization , Google Analytics ,

To automate, or not to automate? The Hospitality Industry's soliloquy.

Hospitality has been historically sluggish in automation adoption, mainly due to prejudice towards a notion that has always been (wrongly) considered the human touch antithesis. However, according to CVENT, over 56% of hospitality professionals anticipate that automation will be extremely important in 2022. So, why this sudden change of heart? ....

White Castle , San Francisco , United States , Stanislav Ivanov , Mark Fancourt , Fergus Boyd , Max Starkov , Kathryn Murphy , Murphy Gallery Hotel Dublin , Bureau Of Labor Statistics , Automation We , Tisch Center , Stratos Jet Charters , Murphy Gallery , Mobile Key , Online Travel Tech , Labor Statistics , Online Reputation Management , Miso Robotics , White Castle Restaurants , Central Guest Profile , Golden Record , Content Bot , Central Profile , Central Data Management , Village Resort ,