AI And Personalization In The Age Of Automation
71% of consumers expect personalized experiences from the customers they interact with, and 76% of consumers get frustrated when that personalization doesn’t occur.
Source: forbes.com
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The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences
The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.
Source: hospitalitynet.org
To automate, or not to automate? The Hospitality Industry's soliloquy.
Hospitality has been historically sluggish in automation adoption, mainly due to prejudice towards a notion that has always been (wrongly) considered the "human touch" antithesis. However, according to CVENT, over 56% of hospitality professionals anticipate that automation will be "extremely important" in 2022. So, why this sudden change of heart?
Source: hospitalitynet.org